Darfur Fast for Life

We fast in solidarity with the hungry and starving in Darfur and for lasting peace in Sudan

Anita Bitton

Anita Bitton is the Founder and Creative Director of The Establishment, a casting and creative agency based in the Soho area of New York City. However, The Establishment is a prominent casting and branding agency whose client base extends worldwide. Born in London, Anita has been living in NYC for over 16 years, and founded The Establishment more 5 years ago.

Having been in the fashion and advertising business for over 20 years, Anita has picked the faces for a number of the world’s greatest photographers, including Irving Penn, Peter Lindbergh, Richard Avedon, as well as such designers as Alexander Wang, Viktor & Rolf, and Rogan, to name a few.


July 31, 2009 By: Admin Category: Anita Bitton

DAY 1 of anything new is always a challenge. The practice of fasting is something that I have taken part in regularly, Juice Fast, Lemon Fast – I’ve tried them all in the name of vanity, and so-called personal growth.

The Fast For Darfur was something that I knew nothing about. Berrin Noorata opened my eyes to the organization, it’s purpose, and her experiences fasting for the cause.  After hearing what she had to say, I felt compelled to do something.   If engaging in my own fast and writing about it could help this cause gain more public attention, then it became something I knew I was going to do!

Recently, I had been going through a lot of personal upset and feelings of loss. The introduction to the food crisis in Darfur really helped me put a lot of things into perspective. Gabriel had introduced me to  http://www.stopgenocidenow.org/iact/iact8/day9.  The website was extremely powerful, as is his relationship with Adef and their family. I began to realize that this is about Human Rights, and the power of people to actually make a difference. Looking at the steps that each individual had taken, I felt mindful, and a bit melancholy for some reason.  And thus the decision to follow through with this fast.

With good intentions, I started my day with a lot of water, rushing around, extremely fast paced, and feeling completely lethargic. I was desperate for caffeine; I had to refer back to the site on several occasions to remind myself to stay strong and keep the cause at the front of my mind. The stories and the journals really helped me, however I still found difficutly maintain my daily schedule, and functioning in the world.  I broke the fast at 9.30 pm with some food; so attached to my boot straps, I will try again in the am.

Anita Bitton Joins Darfur Fast for Life

July 28, 2009 By: Admin Category: Anita Bitton